Wander and Wonder Kidswear

Wander and Wonder kidswear is perfect for mini explorers. Drawing inspiration from Canada and the great outdoors, it recalls the tranquillity, silence and beauty of Canadian forests, making it the ideal style destination. The brand shares its love of nature with the next generation in an earthy, vibrant palette to reflect the harmony of the great outdoors.

Established in 2017, the brand was created from Hilda Yim's love of travel as a family. Travelling with her kids, she realized that young minds love of exploration and learning about other cultures through food, music, art and street life. As a pioneer in style, she strives to keep brand relevance in an ever-changing fashion landscape by visiting a new culture every season, such as Africa, Japan or Medico. Every season, the label takes us in a new direction. Through a childhood lens, the brand pays tribute to traditions, languages and lifestyles. Following the mantra, “always wander, wonder often”, it dares us to explore our world. Ready to go mountain trekking and stay in a cosy faraway cottage or perhaps fancy a trip to Cuba's colorful beaches, be prepared to wonder and wander through each collection.

Sustainable Kidswear with Wander and Wonder

With a focus on sustainable fashion, many of Wander and Wonder's designs are unisex, making them natural for sharing and beloved hand-me-downs. Comfortable, child-focussed and travel-related, it offers the perfect balance of style and function in one smart design for mini explorers. What's not to love?

Expect dashes of mauve, blue and plenty of retro touches. Its puffer jackets, cargo pants and sweat sets offer practical reversible vests and essential accessories, perfect for cozy nights with the family after a day of exploration. Showcasing the hand illustrations of artists like Olya Tsikhanchuk will spark children's imaginations with animals, rural landscapes, and florals - a reminder to protect our environment. That adventure is waiting for us to come and join in the open.

On its journey to find the next adventure, it is continually inspired to design quirky and comfy items that kids and parents will love. Wander and Wonder does not follow trends that drive consumerism and fast fashion. The label lives consciously, creating designs that recall childhood nostalgia and the outdoors and bring sentimental value and feeling. By producing in limited batches, it always has sustainability in mind. The brand achieves this goal by delivering collections that cater to global tastes, ensuring that when orders sell out, they're gone. It works with Plan International, donating 2% of its profits to programs that aid children within the local community. With global travel comes the need to give back to the world.

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