The History of Pinko Kids

Pinko kidswear is the brainchild of Pietro Negra and his wife, Cristina Rubini. Inspired by their two daughters, Cecilia and Caterina, the couple founded the company in the late 1980s to give their daughters something to aspire to and a legacy to continue. Pinko kidswear is unique, eclectic, and original. The brand cultivates a contemporary style that expresses femininity through independence. Perfect for active girls, who love fashion but are on the move, Pinko designer kidswear showcases sporty luxe t-shirts and everyday wardrobe staples. Over the years, the little girls Cecilia and Caterina grew into adult women and joined the company they inspired to work in the Communication and Creative Department, respectively. Now they are able to take part in the company and have their own children to be inspired by. Pinko offers high-quality designer kidswear produced with Italian handcrafted fabrics. Each unique piece of clothing features the signature Pinko kidswear logo in a variety of styles.

Pinko Kids stands for strength and creativity

So often, clothing for little girls can be boring and unoriginal. Pinko kids was created in response to the fashion needs of the independent, strong, and creative girl. The one who is aware of her femininity and determined to express it in ways of her choosing, never letting anyone tell her what to wear. The Pinko kid creates her own style, no questions asked. The Pinko kidswear collections stand out for their unique, eclectic, original, and contemporary style, which appeals to little girls worldwide. Year after year, these girls have contributed to the brand's global development and success.

Special Pinko Up Projects

Acclaimed image-makers and exceptional photographers have worked in partnership with Pinko kidswear to create the Pinko image through campaigns that have made the brand immediately recognizable globally. Terry Richardson, Steven Klein, and Xavi Gordo have photographed a string of supermodels like Naomi Campbell, Elle MacPherson, Carmen Kass, Eva Herzigova, Alessandra Ambrosio, Kate Bosworth, Sara Sampaio, Barbara Palvin, and Stella Maxwell. Special projects and capsule collections developed with some of the most interesting designers and stylists on the international scene – like Mark Fast, Alessandra Facchinetti, Marina Spadafora, Viviana Volpicella, and Nicola Brognano – are a perfect illustration of Pinko kidswear's highly dynamic approach, always with a focus on creative talent.

Pinko Up and Italian Heritage

True to its Italian roots, Pinko kidswear prides itself on attention to detail and excellent craftsmanship. Each piece is lovingly thought out, from the design to the final production. When you purchase Pinko kids, you can be sure that you are investing in quality clothing for your little girl.