About Småfolk

Meaning “little people” in Scandinavian, Småfolk is a fun Copenhagen-based brand that is passionate about creating fashion that kids love. Småfolk kidswear specialises in Scandinavian design, focusing on creating comfortable clothes that are fun and functional. Småfolk offers a curated selection of high-quality clothes that are designed to inspire kids to dream, play and explore. Their unique colours and patterns are specially designed to enhance kids' imagination.

Småfolk kids clothing, inspired by the style of the 70s, the era that founder Tana Kretzschme spent her childhood. All collections feature fantastic prints, and the designs are all a very comfortable fit. Created in 2007, the Småfolk kids fashion line is made of durable and warm materials that give children the freedom to play and move, regardless of the weather outside and just simply be kids. All Småfolk's kids' clothes are made from the highest quality materials, such as GOAT-certified cotton and other Oeko-Tex® certified fabrics, that are free from harmful chemicals.

Småfolk Childrenswear

Småfolk's philosophy is all about creating fashion that is a little different and that will stand out from the crowd. As their vision is always to deliver high-quality products, Småfolk produces four limited collections a year. Each collection is released ten weeks apart so that they can deliver a variety of brand new styles, patterns and colours. When a new Småfolk collection is launched, you can be sure that there will be some new exciting items for your kids to fall in love with.

Småfolk's collections are always created with bold and happy colours as well as vibrant prints, each specifically picked to encourage kids to tap into their imagination. When you shop Småfolk, you can expect to discover unique and playful prints all kids will love, such as floral, fruit, animal, transport and tools-themed prints, as well as their iconic Småfolk dinosaur print. Småfolk is passionate about creating trend-resistant fashion so that bold, confident and outgoing children can wear their unique pieces and stand out from the crowd.

Winter Clothes For Kids

Småfolk is known for its ability to create beautiful, durable and practical clothing that goes the extra mile. Each piece in Småfolk's kid's collection is made for little adventurers who want to look good while they are playing outside. Elevate your little one's wardrobe with pieces such as adorable and super warm snowsuits, mittens, snow jackets, leggings, jumpers and fleeces. All are designed to keep your little one snug throughout the coldest of winters.