Esprit Kids

Esprit makes kids (and parents) "feel good to look good." Driven by a vision of essential positivity, the label was founded in California. Susie and Doug Tompkins set it up in 1968 at the height of the 60s, inspired by the revolutionary spirit. The brand promoted a clear philosophy that celebrates real people and connections in line with the label's commitment to spreading good vibes. Esprit's success story has two pillars: deliver joy daily with casual yet fitted high-quality staples and thoughtfully chosen fashion-forward pieces while remaining true to its fundamental values of sustainability, equality and freedom of choice.

The designer's iconic logo t-shirt with colorful stencil text became a wardrobe favorite of different generations and a fashion staple of kids around the world. The children's collection strongly conveys independence, vitality and youth. Its pastel hues, crisp lines and minimalist aesthetic define the collection. Expect timeless sweatshirts and cotton essentials, perfect for active, carefree kids, thanks to breathable natural fabrics and sporty cuts.

Esprit Real People Campaign

In the early 90s, Esprit introduced its first collection, which was constructed from 100% organic cotton. The range was showcased on its team instead of models paying homage to the label's "Real People Campaign". Over the years, the brand has kept this spirit alive since its founding. Today, it has a presence in 40 countries around the world. Headquartered in Germany and Hong Kong, the brand is an icon of easy, comfortable, everyday fashion.

Sustainable Materials

Selecting the best materials is essential to the label's circular fashion strategy. Its mission is for the textiles it uses to support the fashion cycle continually. It chooses more sustainable fabrics that promote circularity where possible. It produces millions of pieces every year made from sustainable materials. It has set up a Policy on Raw Materials and Animal Welfare, which details its guidelines and standards. Selecting sustainable textiles guarantees high-quality materials that are ethically sourced. By prioritising recycled, biodegradable materials, the brand helps the environment and promotes awareness.

Social Commitments

Esprit believes it can help tackle many issues in the industry and achieve meaningful change by partnering with civil society directly. By evaluating its progress, it strives for open and transparent dialogue to communicate challenges in the fashion industry and to demonstrate the label's position. By taking assessments, the brand aims to continuously improve. Commitments are essential as they show the label's intentions, helping encourage change throughout the clothing sector and fashion industry.

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