About DYR Clothing

Danish label DYR Cph specializes in comfortable cotton staples for active kids. Full of luxe, and timeless essentials, the range is ideal for animal lovers and mini adventurers. The designs are perfect for year-round styling, adapting to the “whimsical” Danish weather movements. Expert graphic, eye-catching and playful prints of animals to spark children's imaginations. Layer the range of tops, onesies and sweatshirts under Danafe's iconic outerwear for added performance.

The label's name is Danish for animals, paying tribute to the wildlife we share our lives and planet to help protect the environment. Founded by four childhood friends, just like Danefae, DYR Cph's mission is to create well-designed products and bring color to everyday life around town. Striking the right balance between practical and pretty, the label embraces the country's weather with a trademark mix of vibrance and function.

DYR and Sustainability

The colourful collection follows European and Danish standards for manufacturing and performance. Produced in BSCI-certified factories, DYR Cph products are Oeko-Tex certified and cruelty-free and guaranteed. Paying careful attention to the regulatory framework for using chemicals ensures enduring performance and function over several seasons. Danefae regularly reviews these requirements with the Danish Technological Institute (www.dti.dk) and the international agency SGS (www.sgs.com).

Adhering to the UN Global Contract and its basic value of ""quality of care£, the brand focuses on products, production and consumption with care. It conducts sample checks and tests of quality, durability and chemistry regularly. It also pays attention to care in the workplace and considers children's lives.

DYR CpH Room to Play

Kids should be kids! Safety is always a top priority. Soft, practical and functional clothes give room for activity and play indoors and outdoors for big and small kids. Built to withstand the rigours of play and exploration, the collection offers quality, which means less consumption and waste.

The collection is perfect for active kids and is ideal for every occasion, city, country, forest, mountain or beach life. It shares its love of fresh air, simplicity, style and a pop of color. The cool new range features the softest cotton material with a touch of elastic stretch for the ultimate comfort. Featuring jungle safari animals, children are sure to find their favorite creatures.

The collection contributes to the WWF (World Wide Fund for Nature), celebrating animals all around the world, promoting the safety and livelihood of our globe's most cherished creatures. 

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