Elie & Hero are at the forefront of the self-styled movement. Boasting a colorful collection of customizable backpacks straight from Tokyo, the preminse behind the range is simple. Children can use the label's stickers to design their own backpack friend. Recipients of the Junior Design Awards 2018 Platinum for Best Backpack Design, the company shares its 'Harajuku' inspired designs with its growing fan base across the world.
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Elie & Hiro