About Beet World 

Founded by Ashima Singhal, Beet World's inspiration comes from kids' endless creativity and inherent curiosity. Possessing an “unlimited capacity to love and laugh with abandon”, the label stands out from the rest. Its designs capture the gorgeous sparkle in young eyes, the natural way they carry themselves, their love of muddy puddles or anything shiny, creatures with eight legs or wiggling antennas. This is how Beet World came about- a stylish kidswear label with aspects of design and comfort that both parents and kids appreciate.

Each range begins with a striking assortment of natural textiles cotton, linen, flax or wool. It designs and sources gorgeous prints, hues and prints that take inspiration from nature. Playful florals, stylish stripes, checks and exotic block motifs are the focal points. Its collections showcase designs that give a classic touch, fresh, timely and fun. With its one-of-a-kind and creative detailing, all the designs give children greater movement, keeping their play needs in mind. It provides superior quality, affordable luxury clothes for kids that are easy to care for and made to endure the rigours of play.

Conscious Kids' Clothing

As the label expands, it is designing a conscious company with a responsible operation towards the things families care most about, the environment and people. It uses natural fabrics and recyclable packaging, helping eliminate waste throughout the supply chain. Cotton labels, recyclable tape and paper are just a few ways in which the designer aims to minimize its footprint because it deeply believes every little thing matters and every person can make a difference. It is committed to creating exceptional designs for children's everyday and special occasions.

It gives a proportion of its sales back to organizations and charities, helping empower women and children to take care of the planet and the environment. It proudly supports three organizations whose missions resonate deeply. It donates clothes to the Washington Foster Care System, which supports 11,000 foster kids in the brand's home of Washington, giving its samples, top of production, returns and overstock. New clothing and gifted items give these children a sense of normality, helping them adjust to their new lives in the foster system and the families supporting them.

It also supports CHIRAG to educate and empower kids in India's factory region. The charity's work is inspirational, creating an education system that low-income families can benefit from to develop happy, healthy, lifelong learners. Finally, it donates a proportion of all its sales to Giving Tuesday week, a week after Thanksgiving, to the National Parks Foundation.