A Dee Children's Fashion

A Dee, A*Dee, A Dee, A-Dee, ADee or A♥Dee (formally known as Ariana Dee) is a kid's clothing line made by the brand Picture Book Fashion Ltd. Founded in Glasgow, Scotland, in 2011, A Dee was founded by a local couple, Andrew and Michelle Mollow as a collaboration with designer Arianne de Ridder. A Dee has quickly become a major player in the luxury children's fashion world, creating iconic designer clothing for girls aged 2 -14.

A Dee's signature is creating a complete look for girls where they are dressed head to toe in bold prints and a beautiful colour palette. Brose A Dee to discover coordinating separates, outfit sets and accessories, all made from comfy and easy-to-care-for fabrics.

Complete Outfits For Girls

A Dee's collections are known for creating complete outfits where every element compliments each other creating an overall look. Discover gorgeous dresses that can be paired with a hair clip, bag, sock, coat and even shoes. A Dee has everything you need to pull together a beautiful and fashion-forward look. A Dee seeks to create fashion that makes little girls feel beautiful and confident. They create fashion products for girls that encourage them to dream big, have fun and look great while doing it.

A high-quality girlswear fashion brand that specialises in gorgeous fun-loving clothing for kids, A Dee seeks to create children's clothing that not only children will love but parents will too. Their collection of clothing is practical, fun to wear and made to put a smile on every child's face.

Little A, Clothes For Babies

In 2020, the label expanded its offering to include Little A, baby and toddler clothing, footwear and swimwear. A Dee seeks to be a one-stop destination for parents to dress their little girls from infancy to their teenage years. With Little A, you can find beautiful baby clothing with adorable prints, gorgeous embellishments and premium quality fabrics.

Ethical Fashion For Kids

A Dee is on a journey to create an ethical fashion brand for kids. Their efforts include making sure that the majority of their products are produced locally in Europe, minimising their carbon footprint. Ensuring that all products produced are vegan friendly and all boxes and packaging are made from recycled cardboard. They also seek to minimise any waste by donating any unsold products to local charities.

Additionally, A Dee is passionate about giving back to the wider community. They do this by supporting local and international charities, such as the Glasgow and District Youth Football Team, WWF and Animals Asia.